Team Lead Media Buying (Meta)

About the role

A buyer who runs profitably and a team lead who makes other people profitable are two different professions — we’re hiring for the second one. You assemble ROIcamp’s first Meta team of 3–5 buyers and turn a handful of individuals into a system whose results don’t hinge on one star performer. Dating isn’t an experiment for us: the company has been in the vertical since 2011, and ~70% of dating traffic comes from Meta. Farming, creative and analytics are separate departments working for your team. You report to the Head of Media Buying — no micromanagement, just a monthly numbers review.

What you will do

• Hire the team alongside the Head: you run the final technical interviews and hold veto power over every buyer.
• Own the team’s campaign portfolio: test priorities, stop/scale decisions, consumables control inside the bonus formula.
• Keep the rhythm: daily 15-min syncs, weekly numbers reviews per buyer, a monthly cut for the Head.
• Make sure the hypothesis → brief → creative loop stays within 24–48 hours, and escalate blockers when it doesn’t.
• Work with the farming department under an SLA: account requests, priorities between buyers, reserves for ban waves.
• Guard traffic quality with the analyst across the click → registration → activation → subscription → rebill funnel — per buyer, not just per team.
• Grow people: our farmer → buyer track is live, and part of your team you will raise yourself.
• Run your own campaigns if you want to — personal profit is bonused separately from team profit.

What matters to us

Required:

• 3+ years of Meta buying, including 1+ year as a team lead.
• Personal profit at $50k+/month spend — with cases we can dig into together.
• Dating experience: SOI/DOI/PPS funnels, converting registrations into paying users, rebill economics.
• The full Meta kitchen: agency accounts, self-regs, BMs, anti-detect, trackers, prelanders.
• Teaching ability: you can debrief a campaign so the buyer runs the next one better on their own.
• Honesty with numbers: your team sees the same data their bonus is computed from.

Nice to have:

• Experience building a team from zero or from 1–2 people.
• Tier-1 GEOs (US, CA, Western Europe) specifically on dating.
• Working with a dedicated farming department rather than self-farming.

What you get

• A team hired for you, not inherited: you co-hire every single buyer.
• Infrastructure you never pay for out of pocket: accounts from farming, creatives in 24–48 hours, consumables on the company.
• Double upside: % of personal profit + % of team profit — you earn on both.
• Direct access to the Head and real influence over the processes of a department still taking shape.
• Fully remote, B2B or gig contract, payouts on a fixed date.

Growth track

The first team won’t be the last: as the department grows, new Meta teams and new sources appear. Your next step is Head of a channel with several team leads under you — or your own source (Google, TikTok) built from zero.

Compensation

$2,500–4,000 base + % of your personal profit + % of team profit. Profit follows the formula: revenue minus spend minus consumables; the split between personal and team components is fixed in the contract before you start. Payouts on a fixed date every month.

Process

30-min screening → interview with the Head → numbers-based management case review: how you grew buyers, how you made stop/scale calls → offer. Up to 10 business days.